Why not? They're targeting the same idiots that voted for Obama. It's like Amway, only they're offering hope and change instead of great deals on bathroom products.
ON Madison Avenue, the 2008 presidential race is ending as it began: with a wave of advertising campaigns that adopt the themes and language of the political campaigns.
For instance, computer users who visited blogs late Tuesday and early Wednesday were greeted with banner ads from the Service Employees International Union that proclaimed: “You voted for Obama. You voted for health care. Pledge to keep health care on the map.”
The ads appeared on Web sites including America Blog, Daily Kos, fivethirtyeight.com and Huffington Post.
Similarly, television viewers who tuned in to the election coverage on MSNBC saw promotions for the cable channel that echoed the Obama campaign: “Watch MSNBC and experience the power of change.”
The same idea is the centerpiece of a campaign for the Stripes & Blues variety of Terra Chips, sold by the Hain Celestial Group, which is running on the social networking Web site Facebook. The campaign, by Story Worldwide in New York, carries the theme “Chip in for change” and is to continue through Inauguration Day.
Also on Wednesday morning, pedestrians on the Upper West Side of Manhattan saw on the front door of the Town Shop, a store that sells women’s undergarments, a revised version of the front page of a newspaper. The one-word headline, “Obama,” became “O-bra-ma!”
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