The Planet is Saved: Ben & Jerry's to Release Global Warming Friendly Ice Cream

I'm just going to go ahead and say that this idea will fail. Room temperature ice cream? That's like buying a car with no wheels.

Warm ice cream is the holy grail for scientists at Unilever, owner of the Magnum and Ben & Jerry’s brands, which is developing a “low-carbon” product to be sold at room temperature and frozen at home.

Unilever hopes that a product sold at room temperature will help to reduce greenhouse gas emissions. Ice cream is one of the company’s more energy-intensive products because of the need to keep it frozen during transport and storage.