It seems the White House has done what no ad campaign could ever have done. They have increased Rush's listernship by a whopping 32%
Last week Jon Martin of Politico reported that Democrats had launched a concerted effort to paint Rush Limbaugh as the face and leader of the Republican Party. The plan, originally hatched by former Clinton operatives James Carville and Paul Begala, quickly expanded to include current White House Chief of Staff Rahm Emanuel and was "explicitly authorized" by Senior Advisor to the President David Axelrod, according to a report in Monday's New York Times.
Mr. Carville praised the Democrats' "Limbaugh strategy" as "great for us, great for him, great for the press," adding, "The only people he's not good for are the actual Republicans in Congress."
So far, the only thing we know for certain is that the strategy has indeed been great for El Rushbo. On Wednesday's program, Mr. Limbaugh announced that revenue for his nationally syndicated radio program in the first quarter of this year was up 13.5% versus the same time period a year ago. That's no small accomplishment given the current state of the economy.
Mr. Limbaugh also said that a recently completed Arbitron study showed that his total listenership was up 32%. This number is even more impressive, Mr. Limbaugh noted, when you consider it's a percentage increase over his already record-breaking national audience.
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